DBA: DBA 725 – Quantitative and Qualitative Research in Business
Categories: Doctorate of Business Administration
About Course
This course offers an advanced exploration of mixed-methods research, focusing on the application of both quantitative and qualitative research techniques to address complex business challenges.
Students will learn to integrate these methods to enhance the depth and accuracy of their research, providing comprehensive solutions to multifaceted business problems.
What Will You Learn?
- Demonstrate proficiency in the application of mixed-methods research techniques.
- Design comprehensive research projects that address complex business issues.
- Integrate quantitative and qualitative data to generate meaningful insights.
- Critically evaluate research studies using mixed-methods approaches.
- Develop evidence-based solutions to business challenges using rigorous research.
Course Content
Week 1: Introduction to Mixed-Methods Research
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LO1: Define mixed-methods Research and Explain its Role in Business Decision-Making.
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LO2: Describe Key Characteristics and Importance of Integrating Quantitative and
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LO3: Analyze Business Scenarios where Mixed-Methods Research Enhances Insights.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 2: Quantitative Research Fundamentals
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LO1: Explain Core Concepts of Quantitative Research including Variables, Measurement, and Sampling.
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LO2: Apply Quantitative Data Collection Techniques in Business Research Contexts.
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LO3: Analyze Quantitative Data to Interpret Business Trends and Patterns.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 3: Qualitative Research Fundamentals
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LO1: Define Qualitative Research Methods including Interviews, Observations, and Case Studies.
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LO2: Describe Techniques for Collecting and Interpreting Qualitative Data.
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LO3: Evaluate the Role of Qualitative Insights in Understanding Organizational Behaviour.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 4: Designing Mixed-Methods Research
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LO1: Explain Mixed-Methods Research Design Strategies such as Sequential and Concurrent Models.
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LO2: Develop Integrated Research Frameworks combining Quantitative and Qualitative Approaches.
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LO3: Analyze Research Questions to Select Appropriate Mixed-Methods Designs.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 5: Data Collection Techniques
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LO1: Identify data collection tools used in quantitative and qualitative research
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LO2: Apply survey, interview, and observation techniques to gather business data
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LO3: Evaluate data collection strategies for reliability and validity
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 6: Analyzing Quantitative Data
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LO1: Explain statistical analysis methods used in business research
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LO2: Apply descriptive and inferential statistics to interpret quantitative results
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LO3: Evaluate quantitative findings to support evidence-based decisions
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 7: Analyzing Qualitative Data
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LO1: Describe coding and thematic analysis techniques
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LO2: Analyze qualitative data using interpretation and pattern recognition methods
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LO3: Evaluate qualitative findings to generate meaningful business insights
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 8: Midterm Test
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LO1
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LO2
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LO3
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 9: Integrating Data from Mixed-Methods Research
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LO1: Explain Techniques for Merging Quantitative and Qualitative Data Sets.
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LO2: Analyze Integrated Data to Produce Holistic Business Insights.
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LO3: Evaluate Integration Strategies for Research Accuracy and Depth.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 10: Reporting Mixed-Methods Research
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LO1: Describe Structures for Writing Mixed-Methods Research Reports.
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LO2: Apply Visualization and Presentation Techniques for Research Findings.
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LO3: Evaluate Reporting Practices for Clarity, Credibility, and Academic Rigor.
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 11: Addressing Research Bias and Validity
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LO1: Define research bias and threats to validity in mixed-methods studies
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LO2: Analyze strategies to reduce bias and improve research reliability
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LO3: Evaluate research designs for internal and external validity
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 12: Ethical Considerations in Mixed-Methods Research
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LO1: Explain ethical principles including consent, confidentiality, and data protection
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LO2: Analyze ethical challenges in business research contexts
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LO3: Evaluate research practices to ensure ethical compliance
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 13: Advanced Applications of Mixed-Methods Research
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LO1: Describe advanced mixed-methods applications in strategic business analysis
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LO2: Analyze complex business problems using integrated research approaches
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LO3: Evaluate real-world case studies demonstrating mixed-methods innovation
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 14: Future Trends in Mixed-Methods Research
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LO1: Explain emerging trends such as digital analytics and AI-driven research methods
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LO2: Analyze technological innovations influencing mixed-methods research practices
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LO3: Evaluate future opportunities and challenges in business research methodologies
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 15: Course Review
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LO1: Summarize key concepts covered throughout the course
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LO2: Analyze connections between quantitative, qualitative, and mixed-methods approaches
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LO3: Evaluate preparedness for the final research project or assessment
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 16: Final Test or Project
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Final Test or Project
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Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
