DBA: DBA 725 – Quantitative and Qualitative Research in Business
Categories: Doctorate of Business Administration
About Course
This course offers an advanced exploration of mixed-methods research, focusing on the application of both quantitative and qualitative research techniques to address complex business challenges.
Students will learn to integrate these methods to enhance the depth and accuracy of their research, providing comprehensive solutions to multifaceted business problems.
What Will You Learn?
- Demonstrate proficiency in the application of mixed-methods research techniques.
- Design comprehensive research projects that address complex business issues.
- Integrate quantitative and qualitative data to generate meaningful insights.
- Critically evaluate research studies using mixed-methods approaches.
- Develop evidence-based solutions to business challenges using rigorous research.
Course Content
Week 1: Introduction to Mixed-Methods Research
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Introduction to Mixed-Methods Research
03:01 -
LO1: Define mixed-methods Research and Explain its Role in Business Decision-Making.
00:00 -
LO2: Describe Key Characteristics and Importance of Integrating Quantitative and
00:00 -
LO3: Analyze Business Scenarios where Mixed-Methods Research Enhances Insights.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 2: Quantitative Research Fundamentals
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Quantitative Research Fundamentals
00:00 -
LO1: Explain Core Concepts of Quantitative Research including Variables, Measurement, and Sampling.
00:00 -
LO2: Apply Quantitative Data Collection Techniques in Business Research Contexts.
00:00 -
LO3: Analyze Quantitative Data to Interpret Business Trends and Patterns.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 3: Qualitative Research Fundamentals
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Qualitative Research Fundamentals
00:00 -
LO1: Define Qualitative Research Methods including Interviews, Observations, and Case Studies.
00:00 -
LO2: Describe Techniques for Collecting and Interpreting Qualitative Data.
00:00 -
LO3: Evaluate the Role of Qualitative Insights in Understanding Organizational Behaviour.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 4: Designing Mixed-Methods Research
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Designing Mixed-Methods Research
00:00 -
LO1: Explain Mixed-Methods Research Design Strategies such as Sequential and Concurrent Models.
00:00 -
LO2: Develop Integrated Research Frameworks combining Quantitative and Qualitative Approaches.
00:00 -
LO3: Analyze Research Questions to Select Appropriate Mixed-Methods Designs.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 5: Data Collection Techniques
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Data Collection Techniques
00:00 -
LO1: Identify data collection tools used in quantitative and qualitative research
00:00 -
LO2: Apply survey, interview, and observation techniques to gather business data
00:00 -
LO3: Evaluate data collection strategies for reliability and validity
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 6: Analyzing Quantitative Data
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Analyzing Quantitative Data
00:00 -
LO1: Explain statistical analysis methods used in business research
00:00 -
LO2: Apply descriptive and inferential statistics to interpret quantitative results
00:00 -
LO3: Evaluate quantitative findings to support evidence-based decisions
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 7: Analyzing Qualitative Data
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Analyzing Qualitative Data
00:00 -
LO1: Describe coding and thematic analysis techniques
00:00 -
LO2: Analyze qualitative data using interpretation and pattern recognition methods
00:00 -
LO3: Evaluate qualitative findings to generate meaningful business insights
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 8: Midterm Test Or Assignment
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Midterm Test Or Assignment
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 9: Integrating Data from Mixed-Methods Research
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Integrating Data from Mixed-Methods Research
00:00 -
LO1: Explain Techniques for Merging Quantitative and Qualitative Data Sets.
00:00 -
LO2: Analyze Integrated Data to Produce Holistic Business Insights.
00:00 -
LO3: Evaluate Integration Strategies for Research Accuracy and Depth.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 10: Reporting Mixed-Methods Research
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Reporting Mixed-Methods Research
00:00 -
LO1: Describe Structures for Writing Mixed-Methods Research Reports.
00:00 -
LO2: Apply Visualization and Presentation Techniques for Research Findings.
00:00 -
LO3: Evaluate Reporting Practices for Clarity, Credibility, and Academic Rigor.
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 11: Addressing Research Bias and Validity
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Addressing Research Bias and Validity
00:00 -
LO1: Define research bias and threats to validity in mixed-methods studies
00:00 -
LO2: Analyze strategies to reduce bias and improve research reliability
00:00 -
LO3: Evaluate research designs for internal and external validity
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 12: Ethical Considerations in Mixed-Methods Research
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Ethical Considerations in Mixed-Methods Research
00:00 -
LO1: Explain ethical principles including consent, confidentiality, and data protection
00:00 -
LO2: Analyze ethical challenges in business research contexts
00:00 -
LO3: Evaluate research practices to ensure ethical compliance
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 13: Advanced Applications of Mixed-Methods Research
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Advanced Applications of Mixed-Methods Research
00:00 -
LO1: Describe advanced mixed-methods applications in strategic business analysis
00:00 -
LO2: Analyze complex business problems using integrated research approaches
00:00 -
LO3: Evaluate real-world case studies demonstrating mixed-methods innovation
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 14: Future Trends in Mixed-Methods Research
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Future Trends in Mixed-Methods Research
00:00 -
LO1: Explain emerging trends such as digital analytics and AI-driven research methods
00:00 -
LO2: Analyze technological innovations influencing mixed-methods research practices
00:00 -
LO3: Evaluate future opportunities and challenges in business research methodologies
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 15: Course Review
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Course Review
00:00 -
LO1: Summarize key concepts covered throughout the course
00:00 -
LO2: Analyze connections between quantitative, qualitative, and mixed-methods approaches
00:00 -
LO3: Evaluate preparedness for the final research project or assessment
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 16: Final Test or Project
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Final Test or Project
00:00 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
