MBA: DTB 509 – Design Thinking for Business Innovation
Categories: Master of Business Administration
About Course
This course introduces students to the principles and practices of Design Thinking, a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
What Will You Learn?
- Apply the Design Thinking process to real-world business challenges.
- Evaluate the effectiveness of Design Thinking in various business contexts.
- Create innovative solutions that align with customer needs and technological capabilities.
- Lead and manage Design Thinking workshops and initiatives within an organization.
Course Content
Week 1: Introduction to Design Thinking
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Introduction to Design Thinking
02:24 -
LO1: Explain the History and Evolution of Design Thinking within Business and Innovation contexts
11:27 -
LO2: Describe the Five Phases of the Design Thinking Methodology (Empathize, Define, Ideate, Prototype, Test)
08:45 -
LO3: Analyze the Relevance of Design Thinking compared to Traditional Problem-Solving Approaches
09:22 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 2: Understanding the Problem Space
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Understanding the Problem Space
03:37 -
LO1: Identify Complex Business Challenges that can be addressed through Design Thinking
10:23 -
LO2: Describe how to conduct Contextual Research to uncover Problem Constraints and Opportunities
09:01 -
LO3: Analyze Problem Framing Techniques to ensure Challenges are Actionable and Well-Scoped
08:19 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 3: Empathy in Design Thinking
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Empathy in Design Thinking
03:02 -
LO1: Explain the Role of Empathy in identifying User Needs and Motivations
08:43 -
LO2: Demonstrate Empathy Mapping to Organize User Observations and Insights
07:58 -
LO3: Analyze User Interviews and Observations to Uncover Hidden Pain Points
07:25 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 4: Defining the User Needs
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Defining the User Needs
02:37 -
LO1: Explain how to Synthesize Research Findings into Clear Statements of User Needs and Pain Points
10:22 -
LO2: Develop User Personas that represent Diverse User Groups accurately
08:19 -
LO3: Evaluate how well-defined the User Needs Guide the Ideation Process
06:45 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 5: Ideation Techniques
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Ideation Techniques
02:30 -
LO1: Identify a range of Creative Ideation Techniques such as Brainstorming, Mind Mapping, and SCAMPER
10:27 -
LO2: Describe how to facilitate Collaborative Ideation Sessions to generate Multiple Possible solutions
09:37 -
LO3: Compare Ideation Methods to determine their Effectiveness in different Contexts
09:47 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 6: Idea Evaluation and Selection
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Idea Evaluation and Selection
02:35 -
LO1: Apply Evaluation Criteria (e.g., Feasibility, Viability, Desirability) to prioritize Ideas
09:12 -
LO2: Explain how to select the Most Promising Ideas for Further Development
11:25 -
LO3: Describe Selection Decisions by analyzing Trade-offs among Alternative Solutions
11:34 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 7: Prototyping Basics
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Prototyping Basics
02:11 -
LO1: Explain the role of Prototyping in reducing Uncertainty during Solution Development
10:38 -
LO2: Describe how to construct Low-fidelity Prototypes (e.g., Sketches, Storyboards, Models)
10:40 -
LO3: Evaluate the Strengths and Weaknesses of Prototypes in Communicating Ideas
11:39 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 8: Midterm Test or Assignment
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Midterm Test or Assignment
04:30 -
Multiple Choice Questions
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True/False Questions
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Short Answer Questions
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Scenario-Based Multiple Choice Questions
Week 9: Iterative Design
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Iterative Design
02:29 -
LO1: Describe the Iterative Nature of the Design Thinking Process
09:01 -
LO2: Explain how Prototypes using Structured User Feedback
08:39 -
LO3: Evaluate Improvements across Design Iterations to measure Progress toward User Needs
09:08 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 10: Integrating Technology in Design
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Integrating Technology in Design
02:26 -
LO1: Explain how Emerging Technologies can enhance Innovation and User Experience
11:19 -
LO2: Analyze Case Studies to Identify best practices in Technology-Enabled Design
09:19 -
LO3: Evaluate the Feasibility of Integrating Technology into Proposed Solutions
08:06 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 11: Business Strategy and Design Thinking
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Business Strategy and Design Thinking
02:30 -
LO1: Explain how Design Thinking can align with Organizational Strategy
08:58 -
LO2: Describe how to develop Strategies that balance Desirability (User), Feasibility (Technical), and Viability (Business)
09:35 -
LO3: Evaluate the role of Design Thinking in creating Competitive Business Advantage
09:31 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 12: Implementing Design Thinking in Organizations
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Implementing Design Thinking in Organizations
02:47 -
LO1: Identify challenges organizations face when adopting Design Thinking practices
08:06 -
LO2: Propose best practices to Overcome Resistance and Foster Adoption
10:37 -
LO3: Design an Implementation Plan for integrating Design Thinking into an Organizational Process
08:30 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 13: Leadership in Design Thinking
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Leadership in Design Thinking
02:34 -
LO1: Explain Leadership Traits necessary to promote Innovation through Design Thinking
09:30 -
LO2: Assess the Role of Leaders in Cultivating a Creative and Risk-Tolerant Culture
09:06 -
LO3: Demonstrate Leadership Strategies for guiding Cross-Functional Innovation Teams
10:29 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 14: Case Studies in Business Innovation
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Case Studies in Business Innovation
02:38 -
LO1: Analyze Real-World Case Studies to extract Lessons on successful Design-Led Innovation
09:07 -
LO2: Compare different Innovation Approaches across Industries
10:51 -
LO3: Evaluate how Design Thinking Outcomes can be Adapted to New Contexts
07:59 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 15: Group Project Presentations
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Group Project Presentations
02:21 -
LO1: Present a Design Thinking Project that applies Course Concepts to a Real-World Business Challenge
08:46 -
LO2: Critique Peer Projects by providing Constructive Feedback
08:27 -
LO3: Reflect on the Overall Learning Process and the Practical Application of Design Thinking Methods
07:04 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Key Terms and Concepts Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
Week 16: Final Test Or Project
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Final Test Or Project
07:35 -
Multiple Choice Questions
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True/False Questions
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Scenario-Based Multiple Choice Questions
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Short Answer Questions
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Written Assignment
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Presentation Task
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Role-Playing Activity
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Peer Review Task
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Exercises and Activities Adaptation
