[Pre-Learning] MBA: MKT 504 – Marketing Management

About Course

This course explores strategies and processes for creating, communicating, and delivering value to customers.

Emphasis is placed on market analysis, strategic planning, and effective marketing decision-making.

Students will develop the skills necessary to craft and implement successful marketing strategies.

● Understand the fundamentals of marketing management and its role in business strategy.
● Develop and implement effective marketing strategies to create customer value.
● Analyze market opportunities and challenges through comprehensive market research.
● Apply strategic marketing concepts in various business contexts.
● Integrate marketing decisions with broader business objectives.

LO1: Define the fundamental concepts of Marketing Management and its role in Business Strategy

00:00
LO2: Describe how Marketing contributes to Value Creation within Organizations

00:00
LO3: Analyze the relationship between Marketing Principles and overall Corporate Objectives

00:00
Knowledge Check